Strategy is easy. Execution is everything.
Seven disciplines, one coordinated team: business strategy, websites, marketing, leadership, operations, recruiting, and AI automation, connected so nothing gets dropped between departments.
Every discipline a growing business needs.
Business Strategy and Consulting
Business planning, market positioning, and revenue strategy. New business launches, organizational design, and executive decision support when the calls get hard.
AI-Powered Website Development
Professional websites, ecommerce stores, landing pages, and digital sales experiences built with AI-assisted development. Request updates through simple conversational instructions, no ticket queue.
Marketing and Advertising
A fractional marketing department: brand strategy, social campaigns, content calendars, advertising, ecommerce marketing, product launches, email marketing, and creative direction.
Leadership and Team Development
Manager development and coaching systems built on the ADAPT model. Performance conversations, change management, and succession planning that leaders actually use.
Process Improvement and Standardization
SOPs, workflow design, and performance measurement. Automation planning and role clarity so people know exactly what they own.
Recruiting and Talent Strategy
Executive and specialist recruiting, role development, candidate screening, and workforce planning built around where the business is actually headed.
AI Solutions and Business Automation
AI-assisted content and marketing automation, ecommerce AI for large product catalogs, business workflow automation, reporting dashboards, and AI implementation consulting.
The ADAPT model
Leadership and team development lives or dies on how managers handle real conversations. ADAPT is the five-step sequence we train them to run every time.
Analyze
Look at what is actually happening, not what the org chart says should be happening.
Determine the Approach
Choose the coaching or intervention style that fits this person and this problem.
Ask
Ask before telling. People commit to plans they helped build.
Plan the Action
Turn the conversation into specific next steps with owners and dates.
Track the Results
Follow up against the plan. Accountability is the difference between advice and results.
Nathaniel "PK" Haefs
PK has spent more than 20 years across sales, business operations, leadership, training, technology, and business development. He founded PK Design and Consulting to close the gap between what businesses are told to do and what actually gets built, trained, and measured.
- Helped develop a new business line from zero to $1M+ in revenue in its first year.
- Managed sales pipelines valued at hundreds of thousands of dollars per month.
- Built ecommerce systems capable of supporting hundreds or thousands of products.
- Identified and resolved systemic HR, financial, and forecasting data issues across hundreds of operating entities.
- Created operating procedures, coaching systems, and training programs used across complex organizations.
From first conversation to tracked results.
The consultation is the entry point. We need to understand what you're trying to build before we propose an engagement model.
Book a Consultation
Tell us where the business is struggling, where you want it to go, and what is standing in the way.
Assess & Diagnose
We look at the real systems, data, and people involved, not just the symptoms you called about.
Design & Build
Strategy, systems, sites, or campaigns get designed and built, with the AI-powered tools to run them.
Train & Track
Your team is trained to run what we built, and performance is tracked so we know it is working.